About · 01 / 04

About ride.auto · Why Ride

Fueling the people who move the world.

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ride.auto is a professional marketplace built for high-volume auto fleet owners. We provide guests and operators with the freedom and protection to move and grow, backed by 11 years of global marketplace expertise and $4B+ in transactions.

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3 crops · curated dailySee full fleet →
By the numbersAudited · FY 2025
01 · EST. 2014
11YR

Building tools for fleet operators since 2014.

02 · GMV TO DATE
$4.0B

In rental transactions managed across the platform.

03 · WHEELBASE
$1.0B

Booked through Wheelbase direct fleet operations.

04 · ROAMLY
Lloyd’s

Insurance backed by Lloyd’s of London for every stage of the journey.

The tools for your success

The Outdoorsy Group. One ecosystem. Three engines.

The Outdoorsy Group uniquely provides a complete structure designed to give mobility entrepreneurs the freedom to hit their goals.

  • The Marketplace

    ride.auto

    We drive high-value customers to your fleet, keeping your cars on the road and earning.

    Part of The Outdoorsy Group
  • The Software

    Wheelbase

    The management tool that gives you the freedom to take direct bookings and run your own independent rental agency.

    Part of The Outdoorsy Group
  • The Insurance

    Roamly

    We provide embedded insurance backed by Lloyds of London. This covers your vehicles across both ride.auto and your private bookings, keeping your cars and drivers protected by the worlds most trusted insurance names.

    Part of The Outdoorsy Group

Our core beliefs

Four principles.
No compromises.

These aren’t marketing copy. They’re the operating contract — the rules we hold ourselves to before we ask anything of you.

  1. Professional Ownership

    The best rental experiences come from dedicated business owners — not casual users.

  2. Revenue, Not Risk

    Your vehicles should be assets that work for you, protected by institutional-grade insurance.

  3. Entrepreneurial Control

    You should have the freedom to run your business your way — through our marketplace, or your own private bookings.

  4. Proven Legitimacy

    We have transacted over $4 billion in revenue. We arent testing a theory; we are scaling a proven global model.

The professional difference

We build businesses
for and with you.

Most rental apps were built for individuals. ride.auto is built for professional fleet owners — a partner-first contract, not a tax on your revenue.

01Revenue split
60/40 to 70/30
80/20
02Direct bookings
Not allowed
$1B+ processed
03Guest vetting
Forced acceptance
You decide
04Rule changes
Without warning
Predictable
05Built for
Casual sharers
Pro fleet owners
80/20split
$1Bdirect
100%vetting
0surprise rules
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Why guests choose ride.auto

Reliability isn’t
a feature. It’s the standard.

The future of travel requires more than just an app — it requires reliability. Because we only partner with professional fleet owners, we eliminate the “rental gamble” of last-minute cancellations and poorly maintained cars found on other apps.

01 / 03
100%
Get the exact car you booked

No Last-Minute No-Shows

Professional operators run a tight ship. When you book a vehicle on ride.auto, it will be there when you arrive.

02 / 03
$0
Surprise fees

Transparent Pricing

No “fee shock” at the finish line. We show you the total price upfront so you can book with confidence.

03 / 03
Lloyd’s
Of London-backed

Institutional Safety

Our hosts are more than just owners; they are vetted partners operating within a secure, global ecosystem.

The ride.auto floor

Vetted vehicles. Professional service.
Every host. Every booking. Every market.

Powered by Wheelbase

Your business.
Your rules.

To maintain professional standards and give you total control, every ride.auto partner uses Wheelbase. As a global software leader, Wheelbase gives mobility businesses the independence to operate on their own terms — whether they are in the US or abroad.

You’re in the driver’s seat. Always.
app.wheelbase.com / fleet
Fleet overviewLIVE
Active
24
Utilization
71%
MTD revenue
$184k
JanAprJulOctDec
Roamly insurance · auto-attached
View bookings →
01

Global Scale

Operate with software that powers mobility businesses worldwide.

02

$1 Billion in Direct Freedom

Our partners have already used Wheelbase to process over $1 billion in bookings through their own websites — independent of any marketplace.

03

Stay Covered Automatically

Every booking is automatically linked to professional insurance.

04

Automate the Paperwork

From digital rental agreements to fleet health tracking, Wheelbase handles the administrative heavy lifting so you can focus on growth.

The roadmap for 2026

Anchor the next wave of expansion.

We are growing quickly nationwide and invite pro hosts to list vehicles today. As supply reaches optimal levels in cities our team will turn on marketing to drive rental demand — we are currently doing this in Phoenix, Dallas, Austin, and Houston. Hosts who list today can start driving bookings immediately using our Wheelbase booking management software.

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PhoenixDallasAustinHoustonLas VegasDenverSan AntonioTampaOperating nowInviting anchor partners